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IV. THE DAMAGING ROLE OF THE U.S. CONSUMER ACTIVIST GROUP CSPI

Some of the food oil industry (especially those connected with the American Soybean Association (ASA)) and some of the consumer activists (especially the Center for Science in the Public Interest (CSPI) and also the American Heart Savers Association) further eroded the status of natural fats when they sponsored the major anti-saturated fat, anti-tropical oils campaign in the late 1980s.

Actually, an active anti-saturated fat bias started as far back as 1972 in CSPI. But beginning in 1984, this very vocal consumer activist group started its anti-saturated fat campaign in earnest. In particular, at this time, the campaign was against the "saturated" frying fats, especially those being used by fast-food restaurants. Most of these so-called saturated frying fats were tallow based, but also included was palm oil in at least one of the hotel/restaurant chains.

Then in a "News Release" in August 1986, CSPI criticized what it called "Deceptive Vegetable Oil Labeling: Saturated Fat Without The Facts," referring to "palm, coconut, and palm kernel oil" as "rich in artery-clogging saturated fat." CSPI further announced that it had petitioned the Food and Drug Administration to stop allowing labeling of foods as having "100% vegetable shortening"if they contained any of the "tropical oils." CSPI also asked for mandatory addition of the qualifier "a saturated fat" when coconut, palm or palm kernel oils were named on the food label.

In 1988, CSPI published a booklet called "Saturated Fat Attack." This booklet contained lists of processed foods "surveyed" in Washington, DC supermarkets. The lists were used for developing information about the saturated fat in the products. Section III is entitled "Those Troublesome Tropical Oils," and it contains statements encouraging pejorative labeling. There were lots of substantive mistakes in the booklet, including errors in the description of the biochemistry of fats and oils and completely erroneous statements about the fat and oil composition of many of the products.

At the same time CSPI was conducting its campaign in 1986, the American Soybean Association began its anti-tropical oil campaign by sending inflammatory letters, etc., to soybean farmers. The ASA took out advertisements to promote a "[tropical] Fat Fighter Kit." The ASA hired a Washington DC "nutritionist" to survey supermarkets to detect the presence of tropical oils in foods.

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I'm back to buying the best! I tried another brand coconut oil brand claiming to be "virgin" and highest quality - it was TERRIBLE & tasted like soap!! I forced myself to choke down 16oz before relegating the rest to cooking oil status. Just *thinking* about making my morning "butter coffee" with your sweet coconut oil supreme again makes me feel happy! Though I thought to save $, it ended up being a costly mistake & hard-to-swallow lesson! C.B.

Bought several coconut oils from health food stores. Although they were organic, the smell and taste were awful and had to throw them out. When I saw the sample size of coconut supreme I thought it was perfect to try first before spending money on a product I wasn't sure of. (customer who first bought sample.) M.S.

I am a nurse, I had a patient a few nights ago who let me use some of her coconut oil supreme after I commented on how nice her lotion smelled. She wanted me to get an extra medication cup and fill it with a few scoops to take home and try. I love how it moisturizes my over dry over washed nursing hands. I am going to try it in my dog's food also, he is always itchy. I will let you know! I am also purchasing a jar for my mother who has a lot of allergies to products. Thanks!! A.D.

My husband and I love this product! We've tried other coconut oils and none of them match the quality and taste. We also love that it is available in such a large quantity! S.S.

I am ordering these two samples and having them sent to one of my dearest friends because I want her to try these two products. I have become a walking 'advertisement' for Coconut Oil Supreme!! ... I am a repeat customer because I love, love, love your products! D. W.

This is my second order. Yours is the first Coconut Oil I have tried, but I can't imagine any other company's product being better. Your Cococnut Oil Supreme has such a delicate flavor. I use it now also as a skin moisturizer and have fallen in love with it's ultra-light fragrance. Wish I had discovered your company sooner! Linda D.

You offer the best selection with the highest quality. I love this company ...I've been a long time customer and absolutely love your products. I highly recommend to anyone who asks. You're the best out there. For me quality far exceeds the cost! S.N.

You carry the absolute best coconut based products available, and your coconut oil is head and shoulders better than any other oil available. S.J.

Thanks for your good work in making this good oil available online... I luv the coconut oil from your store -- its clarity and and smooth consistency (almost like water), fresh natural taste and mild fragrance, and quality is the best one I've found... it's the best of the best!! A regular / longtime customer now, Sharon S.

Just wanted to say I love your coconut oil. I have been trying several brands and I bought a small quantity from each. I noticed how crystal clear your oil is when it's in its melted state. The other oils were yellow, cloudy or just disgusting looking. Thanks for a great product and will be ordering again soon. M.S.

You have the most delicious tasting coconut oil I have ever tasted. I tried 5 different brands. You're the best!

Fabulous product - much better flavor than other oil available.

Now I know what real coconut oil should taste like.

Thank you for being a great source for the best oil on earth!

Thank you for your great product and wonderful service.

Tried them all and yours is the best.

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