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During this same period, a researcher in Philadelphia reported that consuming polyunsaturated fatty acids lowered serum cholesterol. This researcher, however, neglected to include the information that the lowering was due to the cholesterol going into the tissues, such as the liver and the arteries. As a result of this research report and the acceptance of this new agenda by the domestic edible oils industries, there was a gradual increase in the emphasis on replacing "saturated fats" in the diet and on the consuming of larger amounts of the "polyunsaturated fats." As many of you probably know, this strong emphasis on consuming polyunsaturates has backfired in many ways: the current adjustments being recommended in the U.S. by groups such as the National Academy of Sciences replace the saturates with monounsaturates instead of with polyunsaturates and replace polyunsaturates with monounsaturates.

Early promoters of the anti-saturated fat ideas included companies such as Corn Products Company (CPC International) through a book written by Jeremiah Stamler in 1963, with the professional edition published in 1966 by CPC. This book took some of the earliest pejorative stabs at the tropical oils. In 1963, the only tropical fat or oil singled out as high in saturated fats was coconut oil. Palm oil had not entered the U.S. food supply to any extent, had not become a commercial threat to the domestic oils, and was not recognized in any of the early texts. An observation by the editorial staff of Consumer Reports noted that

"...in 1962...one writer observed, the average American now fears fat (saturated fat, that is) 'as he once feared witches.'"

In 1965, a representative of Procter and Gamble told the American Heart Association to change its Diet/Heart statement, removing any reference to the trans fatty acids. This altered official document encouraged the consumption of partially hydrogenated fats. In the 1970s, this same Procter and Gamble employee served as nutrition chairman in two controlling positions for the National Heart Lung and Blood Institute's Lipid Research Clinic (LRC) trials and as director of one of the LRC centers. These LRC trials were the basis for the 1984 NIH Cholesterol Consensus Conference, which in turn spawned the National Cholesterol Education Program (NCEP). This program encourages consumption of margarine and partially hydrogenated fats, while admitting that trans should not be consumed in excess. The official NCEP document states that "...coconut oil, palm oil, and palm kernel oil...should be avoided..."

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What users are saying about Coconut Oil Supreme™

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I'm back to buying the best! I tried another brand coconut oil brand claiming to be "virgin" and highest quality - it was TERRIBLE & tasted like soap!! I forced myself to choke down 16oz before relegating the rest to cooking oil status. Just *thinking* about making my morning "butter coffee" with your sweet coconut oil supreme again makes me feel happy! Though I thought to save $, it ended up being a costly mistake & hard-to-swallow lesson! C.B.

Bought several coconut oils from health food stores. Although they were organic, the smell and taste were awful and had to throw them out. When I saw the sample size of coconut supreme I thought it was perfect to try first before spending money on a product I wasn't sure of. (customer who first bought sample.) M.S.

I am a nurse, I had a patient a few nights ago who let me use some of her coconut oil supreme after I commented on how nice her lotion smelled. She wanted me to get an extra medication cup and fill it with a few scoops to take home and try. I love how it moisturizes my over dry over washed nursing hands. I am going to try it in my dog's food also, he is always itchy. I will let you know! I am also purchasing a jar for my mother who has a lot of allergies to products. Thanks!! A.D.

My husband and I love this product! We've tried other coconut oils and none of them match the quality and taste. We also love that it is available in such a large quantity! S.S.

I am ordering these two samples and having them sent to one of my dearest friends because I want her to try these two products. I have become a walking 'advertisement' for Coconut Oil Supreme!! ... I am a repeat customer because I love, love, love your products! D. W.

This is my second order. Yours is the first Coconut Oil I have tried, but I can't imagine any other company's product being better. Your Cococnut Oil Supreme has such a delicate flavor. I use it now also as a skin moisturizer and have fallen in love with it's ultra-light fragrance. Wish I had discovered your company sooner! Linda D.

You offer the best selection with the highest quality. I love this company ...I've been a long time customer and absolutely love your products. I highly recommend to anyone who asks. You're the best out there. For me quality far exceeds the cost! S.N.

You carry the absolute best coconut based products available, and your coconut oil is head and shoulders better than any other oil available. S.J.

Thanks for your good work in making this good oil available online... I luv the coconut oil from your store -- its clarity and and smooth consistency (almost like water), fresh natural taste and mild fragrance, and quality is the best one I've found... it's the best of the best!! A regular / longtime customer now, Sharon S.

Just wanted to say I love your coconut oil. I have been trying several brands and I bought a small quantity from each. I noticed how crystal clear your oil is when it's in its melted state. The other oils were yellow, cloudy or just disgusting looking. Thanks for a great product and will be ordering again soon. M.S.

You have the most delicious tasting coconut oil I have ever tasted. I tried 5 different brands. You're the best!

Fabulous product - much better flavor than other oil available.

Now I know what real coconut oil should taste like.

Thank you for being a great source for the best oil on earth!

Thank you for your great product and wonderful service.

Tried them all and yours is the best.

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