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VI. THE LATEST ON THE TRANS FATTY ACIDS

Both the United States and Canada will soon require labeling of the trans fatty acids, which will put coconut oil in a more competitive position than it has been in the past decade. A fear of the vegetable oil manufacturers has always been that they would have to label trans fatty acids. The producers of trans fatty acids have relied on the anti-saturated fat crusade to protect their markets. However, the latest research on saturated fatty acids and trans fatty acids shows the saturated fatty acids coming out ahead in the health race.

It has taken this last decade, from 1988 to 1998, to see changes in perception. During this period, the trans fatty acids have taken a deserved drubbing. Research reports from Europe have been emerging since the seminal report by Mensink and Katan in 1990 that the trans fatty acids raised the low density lipoprotein (LDL) cholesterol and lowered the high density lipoprotein (HDL) cholesterol in serum. This has been confirmed by studies in the U.S. (Judd et al 1994, Khosla and Hayes 1996, Clevidence 1997).

In 1990, the lipids research group at the University of Maryland published a paper (Enig et al 1990) correcting some of the erroneous data sponsored by the food industry in the 1985 review by the Life Sciences Research Office of Federation of American Societies for Experimental Biology (LSRO-FASEB) (Senti 1985) of the trans fatty acids.

Also, in 1993, a group of researchers at Harvard University, led by Professor Walter Willett, reported a positive relationship between the dietary intake of the trans fatty acids and coronary heart disease in a greater than 80,000 cohort of nurses who had been followed by the School of Public Health at Harvard University for more than a decade.

Pietinen and colleagues (1997) evaluated the findings from the large cohort of Finnish men who were being studied for a cancer prevention study. After controlling for the appropriate variables including several coronary risk factors, the authors observed a significant positive association between the intake of trans fatty acids and the risk of death from coronary disease. There was no association between intakes of saturated fatty acids, or dietary cholesterol and the risk of coronary deaths. This is another example of the differences between the effects of the trans fatty acids and the saturated fatty acids and further challenge to the dietary cholesterol hypothesis.

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I'm back to buying the best! I tried another brand coconut oil brand claiming to be "virgin" and highest quality - it was TERRIBLE & tasted like soap!! I forced myself to choke down 16oz before relegating the rest to cooking oil status. Just *thinking* about making my morning "butter coffee" with your sweet coconut oil supreme again makes me feel happy! Though I thought to save $, it ended up being a costly mistake & hard-to-swallow lesson! C.B.

Bought several coconut oils from health food stores. Although they were organic, the smell and taste were awful and had to throw them out. When I saw the sample size of coconut supreme I thought it was perfect to try first before spending money on a product I wasn't sure of. (customer who first bought sample.) M.S.

I am a nurse, I had a patient a few nights ago who let me use some of her coconut oil supreme after I commented on how nice her lotion smelled. She wanted me to get an extra medication cup and fill it with a few scoops to take home and try. I love how it moisturizes my over dry over washed nursing hands. I am going to try it in my dog's food also, he is always itchy. I will let you know! I am also purchasing a jar for my mother who has a lot of allergies to products. Thanks!! A.D.

My husband and I love this product! We've tried other coconut oils and none of them match the quality and taste. We also love that it is available in such a large quantity! S.S.

I am ordering these two samples and having them sent to one of my dearest friends because I want her to try these two products. I have become a walking 'advertisement' for Coconut Oil Supreme!! ... I am a repeat customer because I love, love, love your products! D. W.

This is my second order. Yours is the first Coconut Oil I have tried, but I can't imagine any other company's product being better. Your Cococnut Oil Supreme has such a delicate flavor. I use it now also as a skin moisturizer and have fallen in love with it's ultra-light fragrance. Wish I had discovered your company sooner! Linda D.

You offer the best selection with the highest quality. I love this company ...I've been a long time customer and absolutely love your products. I highly recommend to anyone who asks. You're the best out there. For me quality far exceeds the cost! S.N.

You carry the absolute best coconut based products available, and your coconut oil is head and shoulders better than any other oil available. S.J.

Thanks for your good work in making this good oil available online... I luv the coconut oil from your store -- its clarity and and smooth consistency (almost like water), fresh natural taste and mild fragrance, and quality is the best one I've found... it's the best of the best!! A regular / longtime customer now, Sharon S.

Just wanted to say I love your coconut oil. I have been trying several brands and I bought a small quantity from each. I noticed how crystal clear your oil is when it's in its melted state. The other oils were yellow, cloudy or just disgusting looking. Thanks for a great product and will be ordering again soon. M.S.

You have the most delicious tasting coconut oil I have ever tasted. I tried 5 different brands. You're the best!

Fabulous product - much better flavor than other oil available.

Now I know what real coconut oil should taste like.

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Tried them all and yours is the best.

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